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1 - Define what your website is about. If your visitor doesn’t know the purpose of your site immediately, they will leave.
2 - Provide your full contact information Your visitors need to know that there is an actual person behind your web site. The more information you provide about yourself, the more htye can trust you. And more trust leads to more sales.
3 - Focus on one or two products or services. If your web site offers too many options, your visitor will get confused and is more likely to move to something less cluttered.
4 - Include a follow up form Most visitors are coming to your site for the first time. It is important that you tell them why you want their contact information. Explain what you will give them in exchange for their contact information, and how you will deliver your offer (For example, you will get a 5 part email course).
5 - Provide testimonials When you say your product or service is great, it may be true. But when others say your product or service is great, your visitor is more likely to believe you.
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