Templates help you to build a very consistent site, which is critically important to building a professional web site that your visitors will find useful and easy to use. However, you still have freedom to design each page individually.
When you select "Templates" from the main menu on the left side of the screen, you can see a list of standard templates you can use to define the overall look of your site.
If you are a web designer, you can also design your own custom templates.
