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You can allow your site visitors to subscribe or unsubscribe from multiple mailing lists. You can manage the names on your mailing lists, and send out e-mail messages. You can also keep a history of your mailings.
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When you provide interactive features like mailing lists, you can keep in touch with your site visitors and, with their permission, send messages to them.
You might create newsletters, send reminders, or deliver special offers.
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