Many search engines look for specific coding 'behind the scenes' on your pages to categorize your site. When you use Web Builder Express, your pages will have coding that can help you get listed in the search engines. Web Builder Express provides features that help you properly code your pages: images descriptions (with ALT tags), page descriptions (with META tags), and page titles (with TITLE tags).
Also, after you publish your pages, they exist as static text instead of dynamically generated text. Some search engines have a hard time reading dynamically generated text, so you typically want static pages instead of dynamically generated pages.
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When you use the features that help Web Builder Express properly code your pages, you have a better chance of getting your pages listed in search engines. This can help your visitors find you.
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