Are you thinking about building your own web site? Are you looking for an easier way to maintain your web site? You can take four different approaches to building and managing your web site.

 Build your site manually - You can have programmers and graphic artists build every page for your web site by hand.
 
 Purchase content management software - You can purchase, install, and maintain hardware and content management software from a vendor. 
 
 Build your own content management system - You can use programmers and consultants to build your own homegrown content management system that helps you build and manage your own site.

 Subscribe to a content management service - You can subscribe to a service that provides a content management system that help you build and manage your own site.

Summary table of all four approaches to building and managing your web site.